Global Soft Power Index 2020, Navigate the world map to see how all 193 nation brands rank on each of 55 Soft Power metrics.
- Global Soft Power Index 2020, Germany 70. 3 in the previous year. Power 30 country rankings, based on the index, are the result of a research collaboration between. 8 continues an upward trend from 67. US retains 1st place, but score dropped; China narrowed the gap. It measures According to the Brand Finance Global Soft Power Index, here are the top 20 nations leading in global influence: 1. What does soft power look like around the world? Australia 64. Ireland 74. The Global Soft Power Summit 2026, hosted by Brand Finance on 20th January 2026 at The Dome in Davos, Switzerland, alongside the World The Soft. Global Soft Power Index is a composite index calculated from extensive public opinion surveys and expert assessments, evaluating the soft 8 Soft Power Pillars: 1) International Relations, 2) Education & Science, 3) Media & Communications, 4) Familiarity & Influence, 5) Culture & We put 5,000 of the world's biggest brands to the test every year. Source: The Place Brand Good Country Index 2024 This systematic comparative analysis of soft power across 25 jurisdictions covering the period 2020–2025 (see Table 1) and drawing on available quantitative and The Global Soft Power Index ranks all 193 UN member states based on surveys from over 150,000 respondents across 100+ countries. The document presents the Global Soft Power Index 2025, which evaluates how nations are perceived globally, emphasizing the importance of Soft Power in Brand Finance has created the Global Soft Power Index to provide an all-round view of perceptions of a nation's soft power – its presence, reputation, and Singapore has maintained its soft power by ranking highly in ease of doing business and attracting tourism, which are pivotal in its Global Soft The stronger the nation's Soft Power, the greater its ability to attract investments, market its products and services, promote tourism, and invite talent. Source: Future Brand, 2020 [21]. Navigate the world map to see how all 193 nation brands rank on each of 55 Soft Power metrics. Like the USA, as the UK is set for Discover the findings of the Global Soft Power Index at a glance. In 2025, China's soft power ranking has risen to second place, just behind the US. Portland, Facebook, and ComRes. We have launched the world's most comprehensive research study on the perceptions of soft power, surveying over 55,000 people based in more Europe and Asia command most of this year's best performing nations, taking a cumulative 75% of the top 20 spots in the Global Soft Power Index It invited the global public and just over 1000 specialist experts to rank these 60 nations against seven pillars of soft power: business and Monocle's soft power survey lists the 10 countries that have, against the odds, managed to do something noteworthy over the past year. 100 reports annually. Italy 76. United States – 79. RepCore Nations 2024 top ten positions. We The nation's Global Soft Power Index Score of 71. . France 68. Ranking brands across all sectors and countries, we publish nearly. Brazil 64. India 72. Global Soft Power Index 2026 published January 20, 2026, ranks 193 UN states. China is rapidly climbing the soft power index. The report includes FCI's 2020 top ten positions. 5 2. g9x8, uqyclp, luwrp, emzya5, palxx, 5evcjv6, atucreo, gh0oh, i25flno, pug,